Summer Festival Time

This photo from Connie. For many men in Japan summer is a chance to break out the fundoshi and run the streets half naked. Given the heat wave that is on us they may be the most appropriately dressed.
When I see an event like this I often wonder what does the church have to offer these people? These people are probably not overtly religious or anything, but they will participate with such fervor that should probably put our participation in the community of the Church to shame. Do we offer people a replacement, or a substitute for these? Some say these are events of "community". If this true then why aren't we offering these people a chance to participate in a similar "community" experience?