Swine Flu, really a problem?

Was looking at some blogs and ran across someone saying basically, why all the fuss about this new strain of swine flu. If you go to the CDC home page you can find this information.

The Centers for Disease Control and Prevention (CDC) today released data indicating that the estimated number of people who die from influenza and respiratory syncytial virus (RSV) per year in the United States is substantially higher than previous estimates. The data are published in the January 8 issue of the Journal of the American Medical Association (JAMA).

Using new and improved statistical models, CDC scientists estimate that an average of 36,000 people (up from 20,000 in previous estimates) die from influenza-related complications each year in the United States.

 So yes what is the big fuss when 36,000 people die of the flu every year, why aren't they saying more about this everyday? Why aren't they doing more?  I do understand that they are concerned that a new strain means one that is vaccination resistant, but it seems that the news media is really trying hard to blow this a little out of proportion.